Our Story & Mission
At Called 2B Well, we believe that emotional restoration is the foundation of a sustainable legacy. Based in Atlanta, Georgia, our mission is dual-focused: equipping behavioral health organizations with revolutionary, audit-ready clinical tools, and providing premier lifestyle navigation coaching for African American men.
We bridge the gap between creative auditory innovation and rigorous administrative compliance, helping individuals and organizations alike reclaim their rhythm and achieve authentic wellness.
Meet the Founder
Frank Caldwell is a veteran behavioral health professional, wellness coach, and Billboard-charting music publisher with over a decade of dedicated experience in the mental health and medical administration fields.
Having served extensively as a Financial Case Manager, Crisis Response Specialist, and Behavioral Health Technician alongside licensed clinicians, Frank possesses a deep, foundational understanding of clinical documentation, insurance billing workflows, and compliance standards.
As a music executive and the creator of the signature S.O.L.E. Auditory Framework, Frank uniquely merges his extensive background in electronic health record (EHR) systems and medical administration with the restorative power of music. His innovative Lyrical Processing Methodology gives healthcare providers a turnkey, data-driven intervention for group therapy, while his specialized private coaching practice provides a powerful, brother-to-brother navigation space for African American men (ages 40–70) to master stress and rediscover purpose.